ABOUT US

The lead fidelity consortium is group of 25 advertisers, agencies, suppliers, and tech providers that aims to raise standards in B2B & B2C lead / demand generation data market. 

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By developing best practise guidance and working with industry partners we aim to eliminate rogue trading through robust self-governance and to promote the services of suppliers who trade at with high standards.  We will do this by:

1. Agreeing common standards for the ‘burden of proof’ that a data subject has given consent

2. Building frameworks for certifying suppliers and data

3. Partnering with professional bodies to advocate our recommendations and certifications