Raising standards in the B2B and B2C data market
ENABLING ADVERTISERS TO ACQUIRE CERTIFIED LEAD DATA FROM CERTIFIED SUPPLIERS`
The fidelity consortium is an industry group that promotes good practice and standards in the lead generation and data market. We have agreed a common standard for trading lead data and certify suppliers who meet the standard
What's the problem?
SPURIOUS CONSENT (UNCLEAR PRIVACY TERMS)
BOTS GENERATE FRAUDULENT LEADS WITH FALSIFIED CONSENT
SUPPLIERS USE AFFILIATE NETWORKS WITH UNVERIFIED PRACTISES
BENEFITS
Data protection legislation around the globe mandates that data subjects should give consent for their personal information to be gathered, stored and shared with third parties. But there is limited or no guidance in data protection legislation that details what constitutes proof that a data subject has given their consent. This exposes suppliers and purchasers of personal data to significant risks.
Suppliers
Demonstrate your commitment to doing this right and set yourselves apart from less scrupulous providers
Agencies
Protect your clients by being able to identify which suppliers are trustworthy
Advertisers
Protect your business from the consequences of handling data without consent and improve your return on campaign investments
OUR BOARD MEMBERS
MEMBERSHIP FEES AND BENEFITS
CONTACT US
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Member
£250 per month
Membership is available to any organisation that is involved in the supply or purchase of data. This includes agencies, buyers and tech providers
Member benefits include:
Associate members are permitted to use the LFC Associate member logo
Participating and influencing the only industry group that sets and enforces standards for trading data
Commercial benefits of being recognised as an organisation that cares about data integrity and fidelity.
Learning about best practise from market experts
Invitations to exclusive events
Accredited member
£250 per month
Accredited membership is available to any supplier of data that has been successfully audited by one of our approved auditors
Accredited membership benefits included:
Accredited members are permitted to us the LFC Accredited member logo
Members will benefit from being recognised as operating at the highest standard. Many of the world's largest agencies are recommending advertisers acquire data only from suppliers who are accredited by the LFC
Learning about best practise from market experts
Invitations to exclusive events
Board member
£350 per month
Board membership is available to suppliers, agencies, advertisers and technology providers who want to lead they way in raising the standards in this market.
There is a formal board application process .
All board members must sign the code of conduct and if they are a supplier, complete the supplier audit.
Board members will benefit from being at the heart of the only industry group setting standards and certifying suppliers.
Board members will enjoy the considerable commercial benefit of being recognised as an organisation that is leading the way on data and lead fidelity